Frequently Asked Questions
A podcast is an audio series that revolves around a topic or theme. Podcasts can be streamed online or downloaded onto a device for listening on the go.
A podcast host is the voice of the podcast. They typically interview guests, share stories, and introduce segments on the show.
Starting a podcast takes planning! After coming up with your initial concept, the next step is to plan out your podcast in depth what the themes of each episode will be, who the guests are, and what will be discussed. Once those important details have been thoroughly planned out and you have found the voice for your podcast, it's time to record. From there, it's on to audio editing, publishing and promotion.
Approximately two-thirds of listeners aged 18 to 49 have acted on ads they heard in a podcast, either by researching a product or service or by actually purchasing something they first heard about in an episode. According to a comScore study, podcast ads are considered to be the least intrusive form of digital advertising, while additional research discovered that podcast ads are incredibly effective. A Midroll study revealed that 80% of listeners could name at least one brand advertised on a podcast episode.
Look for a voice over and/or voice actor that has the following qualities: You find the read engaging the whole way through: This may seem obvious, but if you’re losing interest after hearing an audition, then chances are, you won’t be able to hold your attention for the duration of an entire podcast. They have experience in podcasting: Being the voice of a podcast requires the voice actor being able to talk casually about various subject matters. Hiring a voice actor who has experience in this area, means they will be able to captivate your audience for the entirety of the show. They connect with your audience: Your listening audience may enjoy a certain style of voicing or expects words to be pronounced in a particular way or is accustomed to hearing a specific voice type. Knowing this about your audience will help you to decide who should be the voice of your podcast or podcast ads.
In general, aim to create a podcast ad longer than 15 seconds, but ideally 60 to 90 seconds long for midroll ads, and 15-30 seconds for preroll. People tend to skip podcast content in 15 second increments, so making your ad longer can increase the chance that the listener will hear at least a portion of your ad as they’re skipping through the content.
There are many options for podcast advertising and your approach depends on your product, and your audience. Host voiced podcast ads can help to lend trust and credibility, however, they may also come across as an endorsement and this can dissuade hosts from reading your ad. Voice actor read ads can add a new, interesting element to the advertisement, including music and other audio cues. You can also have the podcast host introduce the advertiser, and then lead into the voice actor read copy – this is known as a hybrid ad.
You can track your podcast ad’s effectiveness in the following ways: 1. Tracking episode downloads and spins on streaming platforms for impression 2. Embedding unique promo codes to track direct sales from the podcast ads. 3. Using custom URLs that lead listeners to a dedicated landing page for your podcast ad offer. 4. Surveying your customers to learn how they heard of your services/products. 5. Asking for survey data from the podcast provider (if provided/possible) on listener ad recall.
The best length for an ad campaign is at least 4-5 advertisements. Ads that appear on five or more podcast episodes result in 39% more listener recall. While spots that run on four podcast episodes improve unaided brand recall by 27%.
1. Connects With Your Audience Podcasts associated to your brand may not be reaching a mass audience, however, they are reaching the exact audience who is interested in the topics you are discussing. Unlike a radio medium that tends to span across an assortment of topics throughout the show, podcasts are pointedly themed to correspond with an overarching subject matter. Which means you can talk about what you want, when you want. 2. Supplements Your Other Strategies It’s important to think of podcasts as supplementary material to your other content. Chances are, you have a blog and video strategy for your brand, and podcasting could be the next natural step. Tapping into an audience that already believes in your message is a smart way to build listenership for you podcast. You can create complementary content around the same subject matter you will be discussing on your podcast and then release them all at the same time. 3. Podcasts Are On-Demand In a world where society is used to on-demand content, the days of having only a small window to view or listen to content (when it’s live) are long behind us. Because of this, podcasts are flourishing. They’re available in the exact moments when listeners want to tune in and your content will be forever available for all to access. 4. Podcasts Make a Play for Audio Attention The majority of your audience is preoccupied with screen time throughout most of their day. By providing your audience with audio content, rather than visual content, you are allowing your listeners to take a break and absorb content in a new way. Think of all the times throughout the day that people may be unable to watch to read content (eg. when driving, in the shower etc). This is not the case for audio content, which can be consumed wherever your listeners want.
You should consider the following points when advertising in podcasts: Choose the Right Demographic Investing in brand placement with the right demographic is key. You want to make sure that every dollar you invest into podcast advertising goes a long way. The way to do this is to do your research, and ensure that your ads are strategically placed in a podcast that fits within the demographics of your brand in order to have the most impact and interest. Here are a few key stats about podcast fans that might help you better target your podcast advertisements: 26% of Americans tune into podcasts monthly, 17% listen weekly Weekly listeners tune in for over 6 hours each week, on average 51% of listeners earn a salary between $75K and $150K 18% of Americans have a Google Home or Alexa, among podcast fans that statistic rises to 30% Select the Best Podcast Ad Format 1. Host-voiced podcast ads: these are the ads that are read out by your podcast host. 2. Fully produced adsThese can be ads read by your podcast host or another voice actor that also include music and other sound effects and audio cues.
Voice Over Resources Picked For You
Need help with your project? Get Support
All About Podcast Voices
Creating a successful podcast takes more than a good idea. When it comes to creating a podcast that transforms casual listeners into subscribers, choosing the right podcast host plays an important role in developing that emotional connection with your audience and keeping listeners coming back week after week.
Whether you’re developing a serial investigation podcast, a talk show, or a fictional podcast that calls back to radio plays of the past, our seasoned podcast hosts deliver quality performances that are sure to keep your listeners entertained.
A podcast host is the face of the show. As the voice most commonly heard on the podcast, they are who the audience will become most acquainted with and are ambassadors of the show’s tone and personality.
Qualities of a great podcast voice
Podcast hosts are typically tasked with introducing guests, conducting interviews, sharing stories or information, and introducing segments on the show. These professional voice actors can connect remotely using tools such as Source Connect, Zoom, or ISDN, or they can record in studio.
While it’s common for creators of podcasts to become the host themselves, hosting a podcast is an acquired skill. Perhaps you have the bones of the next biggest podcast sensation but your delivery falls flat.
Or maybe your accent feels too regional and you’re looking for a podcast host that will appeal to a wider audience? Or does your brand’s podcast need the polish that only a professional podcast host can provide? No matter the project, our experienced podcast hosts can take your creative direction and deliver an engaging performance with the right style, tone, and emotion that you’re looking for.
What are the main podcast styles?
Successful podcast producers know it’s a combination of podcast format and the podcast host’s vocal qualities that turn listeners into loyal followers. When determining which format is best for your podcast, consider these four main styles of podcasts and the vocal qualities that dominate each space.
Nonfiction narrative storytelling
The most popular podcast format is nonfiction narrative storytelling. This style of podcast is dominated by journalists who look to tell in depth stories through interviews or the retelling of true stories with their own narrative added in. The most widely known example of this podcast is This American Life, which curates real life stories from the American public under a different theme each week.
Interviews or panel discussions are the second most popular podcast format. This style features one host with either a single interviewee or multiple throughout the program. Podcast hosts in the interview or panel discussion space are more conversational in nature, often leaving the listener feeling like they are tuning into a passionate conversation among friends.
This format has one set host, but often features contributors or guest hosts. Hybrid podcasts typically begin with a monologue from the host and then transition into an interview segment, a discussion panel, or a contributed piece. Hosts of hybrid podcasts often speak with an authoritative, yet conversational tone.
The fourth most common podcast format involves repurposed content. Podcast creators source content from a variety of sources, including workshops, other interviews, and live events. The podcast host’s role in this format is to create a narrative that connects each piece to a central theme with a conversational and engaging tone.
Invest in quality podcast voices
Tapping into the ever-growing podcast market is a strategic decision that many brands are making. With over 100 million Americans listening to a podcast monthly, there’s a demand for great content in the form of podcasts. Podcasts are a way to connect with listeners in a meaningful way, and is an opt in form of media that truly captures intent.
No matter the podcast format you choose, you can find the voice over style you’re looking for on Voices. Take a listen to our voice actors’ demos to find the right sound for your podcast and get started today.